WHAT does the FRAMING EFFECT do to your money?
The framing effect explained in seconds: a cognitive bias studied in behavioral economics, in which the way information is presented can change how we evaluate a decision. Saying "you will spend R$ 100" sounds different from "you will save R$ 200", even when both sentences describe the same offer. Among the cognitive biases that weigh on decision making, this one is easy to test: rewrite the offer with the opposite word and compare.
#framingeffect #behavioraleconomics #financialpsychology #decisionmaking
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