💍How a British Company Sold the World a Lie Called Love — The De Beers Diamond Story

What if love was never about feelings—but business? In the 1930s, nobody wanted diamonds. So De Beers created the myth that love must come with a ring. This is the real story behind “A Diamond is Forever”—and how a single slogan changed global culture. From economic collapse to emotional manipulation, this tale shows how marketing rewrote tradition. If you’ve ever believed diamonds meant love... they got you too. Like, follow, and join me as we uncover how history gets sold.