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When it comes to email marketing for creators and small businesses, SendFox and ConvertKit are two strong contenders. But which one is right for you?
SendFox – Built for Simplicity & Affordability
SendFox, created by AppSumo, focuses on simplicity and value.
Lifetime Deal: $49 one-time payment for 5,000 contacts
Unlimited Email Sends
Drip Automations for basic sequences
Landing Pages & Forms built-in
RSS-to-Email for blog/YouTube updates
Best For: Beginners, bloggers, YouTubers, and budget-conscious creators
Downside: Limited templates, no A/B testing, and basic analytics
ConvertKit – Designed for Growing Creators
ConvertKit offers a more powerful feature set, ideal for scaling.
Free Plan: Up to 1,000 subscribers
Advanced Automation and visual workflows
Professional Email Templates
A/B Testing, tagging, segmentation, and more
Integrates Easily with many platforms
Best For: Serious creators, course sellers, and marketers needing robust tools
Downside: Pricing increases quickly as your list grows
Which Should You Choose?
Choose SendFox if you’re just starting out, want to save money, and prefer a one-time payment over monthly fees.
Choose ConvertKit if you need advanced automation, detailed analytics, and plan to scale your business.
Conclusion
SendFox wins on price and simplicity. ConvertKit wins on features and scalability. For beginners or those on a tight budget, SendFox is a smart pick. For professional marketers who need powerful tools, ConvertKit delivers more—at a higher cost.