O erro que faz o SESMT perder espaço na empresa _ ExxcelênciaCast EP.13

Safety teams do not lose influence because safety is unimportant. They lose influence when they cannot turn risk into a business decision. PPE, documents, and compliance matter — but management also needs to understand consequence, cost, priority, and what should happen next. In **Episode 13 of ExxcelênciaCast**, Thiago Rodrigues talks with Bruna Collares, an Occupational Safety professional working in the field since 2009, about why safety teams struggle to gain space with management — and what professionals can do differently. 💥 IN THIS EPISODE: • PPE vs. real risk controls • How to justify safety investments • Why technical training is not enough • Communicating with resistant managers • Speaking, writing, and presenting with confidence • Understanding operations before proposing controls • Digital records, dashboards, and safety systems • Identifying risks that are not immediately obvious • What to do when management blocks safety action • Why documenting risk communication matters 📌 **Safety gains influence when professionals do more than point out problems. They show consequence, priority, and a path to action.** ⏱️ CHAPTERS 01:54 Why safety teams lose influence 04:09 Management, budget, and proactivity 04:56 Theory vs. field reality 11:24 Dealing with resistant managers 16:36 Why communication matters 23:43 Understand the business first 26:57 Justifying safety investments 34:38 Technology and digitalization 40:18 Finding the real risks 44:13 When management blocks safety 58:17 Advice for safety professionals 🎙️ **ExxcelênciaCast — Safety That Creates Value** Host: Thiago Rodrigues Guest: Bruna Collares Executive Producer: Milena Sousa