The Guru Who Shaped Apple and Facebook

In 1974, a nineteen-year-old Steve Jobs travelled to a small ashram in the Kumaon hills of northern India to become the student of a man named Neem Karoli Baba. He arrived a year after the man had died. Three decades later, Jobs told Mark Zuckerberg to go to the same place. This is the documented version of a story that gets told badly almost everywhere — what the record actually shows, what both men actually said, and what a man who never wrote a book left behind in the founding stories of two companies that reshaped how billions of people spend their attention. 00:00 Menlo Park, September 2015 01:35 The man who left nothing behind 03:15 The Harvard professor who became Ram Dass 05:00 Be Here Now, 1971 06:15 The boy who read it 07:45 September 1973 09:15 What he brought back 10:45 The second traveller 12:15 The record and the legend 13:30 Why there 14:25 A year too late FOUR THINGS THIS FILM CORRECTS - Zuckerberg told this story at a Menlo Park town hall on 27 September 2015 — not at the Harvard commencement in 2017. - His visit was in Facebook's early years, during the pressure to sell the company. 2015 is when he described it, not when he went. - He has never linked the trip to the News Feed, to any algorithm, or to any product decision. His account is about mission. - Jobs never met Neem Karoli Baba. Neem Karoli Baba died on 11 September 1973, at Vrindavan. Sources and corrections: [URL] Spotted an error? Comment below — corrections are pinned, not deleted. Kainchi Dham is an active place of worship visited overwhelmingly by Indian pilgrims. Filmed with permission. Archive credits in the end roll. #SteveJobs #NeemKaroliBaba #KainchiDham #MarkZuckerberg #Documentary