How Nike Sells $16 Shoes For $200
This pair of Nike Air Jordans costs just $16.25 to make in Vietnam—so why do millions of people happily hand over $200 at the mall?
In this video, we break down Nike’s genius "Asset-Light" business engine, direct-to-consumer digital pivot, and how they turned 10 dollars worth of rubber into a multibillion-dollar status symbol.
👇 Timestamps:
0:00 - The $16 Jordan Reality
0:35 - Factory Cost Breakdown
2:00 - The Middleman Elimination
3:30 - Selling Status Over Utility
5:00 - The Real Cost of Looking Rich
#Nike #BusinessCaseStudy #MarketingSecrets #Economics #Documentary
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