I don't have real-time access to enough data to pinpoint exact viral keywords trending right now across all platforms, but I can give you a solid starting point based on recent trends and insights from available sources up to July 7, 2025. Here’s a rundown of what's likely hot, based on patterns from Google Trends, YouTube, TikTok, and other platforms, along with some context:
- **YouTube**: As the most searched term globally with over 104 million monthly searches, "YouTube" itself is a powerhouse keyword. Specific trending searches include "ASMR" (26 million monthly searches in the US), "Kendrick Lamar," and "song," reflecting interest in immersive content, music, and entertainment. Terms like "Lo-fi" and "MrBeast" are also surging due to their cultural relevance on the platform.[](https://www.siegemedia.com/seo/most-popular-keywords)[](https://explodingtopics.com/blog/top-youtube-searches)
- **Google Trends**: Broad terms like "weather," "restaurants near me," and "Wordle" remain consistently popular. Seasonal or event-driven keywords, such as "M&S sale" (tied to Marks & Spencer’s January sales) or "Jake Carson" (from the movie *Playing with Fire*), have seen spikes due to promotions or streaming availability. These suggest a mix of evergreen and timely keywords.[](https://www.similarweb.com/blog/marketing/content-marketing/top-trending-keywords/)[](https://www.siegemedia.com/seo/most-popular-keywords)
- **TikTok**: Hashtags and long-tail keywords are critical here. Trending topics often revolve around viral challenges, seasonal events, or products gaining traction, like "versatile home workout equipment" or "affordable home gym gear" from recent TikTok-driven product hype. Tools like TikTok Keyword Tool highlight low-competition, high-engagement terms.[](https://keywordtool.io/tiktok)
- **X Platform**: Recent posts point to specific events driving keywords, like "Oneil Cruz" (from a viral 105 MPH baseball throw) or "CharEs" (from *Pinoy Big Brother* voting ca