*PANCAKE HOUSE " Come Home for Real Food" (1998)

Pancake House has been a beloved diner in the Philippines since 1974, evoking nostalgia among many Filipinos. It gained popularity in the late 1990s, with TV commercials aired during PBA games and even sponsorships. Over the years, it has been known for its comfort food favorites, including pancakes, waffles, spaghetti, fried chicken, and omelets. Many customers have fond memories of their childhood visits, while others recall longing to dine there before being able to afford it later in life. Some prefer Pancake House over international chains, praising its juicier pancakes compared to competitors like IHOP. Despite its long-standing success, some locations have struggled with franchising, such as in Iloilo. Now under Max’s Group, Pancake House continues to expand, introducing new menu items while maintaining its signature dishes. Though some find it pricey, many still return for its "real food" and homey experience, proving its lasting impact in Philippine dining culture. Warm heart shares a smile Meet a friend, stay awhile (stay awhile) Take your time, grab a bite Have your fill, morn till night Pancake House come home and feel good Pancake House come home for real food Pancake House come home for real food... Pancake House promotes a warm and welcoming atmosphere, inviting people to share smiles, meet friends, and stay awhile. It encourages diners to take their time, enjoy a meal, and have their fill from morning till night. More than just a restaurant, it aims to be a comforting home away from home, where customers can enjoy real, satisfying food that brings a sense of nostalgia and happiness. #PancakeHouse #PancakeHousePH #ComeHomeToRealFood #FeelGoodFood #ComfortFood #AllDayBreakfast #FoodiePH #Foodstagram #TaraKain #YummyPH