Verka, Amul jaisa hi cooperative model follow karke banaya gaya tha — lekin 50 saal baad, yeh kahin peeche reh gaya. Is video mein hum dekhte hain kaise Nestlé ne Punjab mein Verka se pehle hi apna dairy network establish kar liya tha, kaise Green Revolution ne dairy farming ki cost badha di, kaise political control ne cooperative ka structure hi badal diya, aur kaise Verka aaj bhi apne hi kisano se doodh ke liye compete kar raha hai.
#Verka #Amul #DairyIndustry #PunjabDairy #BusinessDocumentary #InsideTheGiant
Sources:
Verka Official Archives & Reports, Parminder Singh, History TV18, King Process, Amul Corporate Data, Amul TV Archives, Government of Punjab Publications, Nitin Mahajan, Hindi Bhajan Archives
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