Fake news and reputation attacks spread like wildfire. When an authoritative source like ChatGPT (which many users implicitly trust) begins to parrot or synthesize damaging falsehoods, it lends an air of legitimacy to that misinformation. This can significantly accelerate the spread of harmful narratives and make it even harder to correct the record.
More information here https://axghouse.com/online-reputation-attacks-prevention-and-cleaning-19171/