Chris Rocheleau – Message Mapping Workshop

In this course you'll learn how to build a Core Message that becomes the foundation for all your marketing, branding, and sales efforts. Chris Rocheleau guides you through a proven system to clarify what you offer, who you serve, and why your audience should care — in a way that feels natural, persuasive, and authentic. You'll discover: How to craft a message that attracts perfect-fit clients Why most marketing strategies fail without a strong message How to emotionally connect with your audience through language and positioning How to align your content, offers, and brand story around a central Core Message The key emotional triggers that drive decision-making and how to leverage them ethically By the end of this workshop, you’ll have a complete Message Map designed to eliminate confusion, increase your authority, and make your marketing efforts more consistent and effective.