*MAKULAY ANG BUHAY sa Sinabawang Gulay | Knorr Jingle (2007)

The 2007 Knorr jingle, Makulay ang Buhay sa Sinabawang Gulay, is a beloved Filipino commercial that has left a lasting impression on many. With its infectious melody and energetic dance moves, it became a highlight of Nutrition Month celebrations in schools across the Philippines. Nostalgic YouTube comments reveal how adults today fondly remember performing the song during their elementary years, reminiscing about a simpler time when school attendance was their biggest concern. Beyond its entertainment value, the ad successfully promoted vegetable consumption in a fun and engaging way. Even after all these years, the jingle continues to bring warmth and joy, proving the enduring power of well-crafted advertisements. The song’s lyrics and storyboard were created by Ryder Aquino, with post-production handled by Larger Than Life and direction by Pedring Lopez. The commercial featured lead talents Sharlene San Pedro, Nash Aguas, and Aaron Junatas. The song tells the story of someone who initially dislikes vegetables and always avoids them. However, after trying them in a flavorful soup, they discover how delicious and enjoyable they can be. It emphasizes the importance of nutritious meals in keeping a person strong, active, and ready for learning and play. The jingle also highlights how a simple, well-prepared dish can bring joy and energy, encouraging kids to develop healthy eating habits in a fun and engaging way. Dati ang gulay 'di ko tinitikman Parati na lang iniiwasan Pero ang gulay ay masarap pala Kapag sinabawan na siya Makulay (makulay) Ang buhay (ang buhay) Makulay ang buhay Sa sinabawang gulay Sinabawang gulay, sarap talaga Ang bawat higop ay puno ng saya Sinabawang gulay, sarap namnamin Lumalakas ako, lahat ay kayang gawin Makulay (makulay) Ang buhay (ang buhay) Makulay ang buhay Sa sinabawang gulay Sabaw pa lamang ay healthy na Lagyan ng knorr at gulay, kami'y tuwang tuwa Gumagaling ng todo sa aral at laro Kaya't tara na maki-higop na kayo Makulay (ma