How did "Uma Musume: Pretty Derby" grow into a big IP?

At the anime convention, did a cosplayer run into their own mom selling doujin? A double-embarrassin

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【MSA Romantic Comedy】I Date Only Psychos

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[Chen Yiheng] Help! What is this adorable English-to-Chinese translation system?!

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【MSA Animation】Do what you love, love what you do

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[Chen Yiheng] Immerse Yourself in His Past Year Through Two Songs | Public Debut Anniversary Tribute

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“Compared to the Flame Emperor, the Martial Ancestor has an extra knack for math—just by looking at

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Horse Girl Characters - Northern Black Horse (2/3) CP-related stories

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Uma Musume: Pretty Derby Elegy Episode 1

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Uma Musume: Pretty Derby x Rice is the dish! All the horse girls are big eaters!

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[Full version/ Uma Musume: Pretty Derby ]

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Doraemon: Nobita’s son, Nobisuke, takes Mini-Dora away, and Doraemi rushes to find him.

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Dog Brother’s temper is actually pretty good—just you watch.

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Uma Musume: Pretty Derby All the scenes of the animation of the science genius Kamen Rider Tachyon

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[ Uma Musume: Pretty Derby ] It’s appropriate! It’s really appropriate!

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【Wildfire and Wind 1】That’s not an embarrassing past— it’s the path I’ve walked.

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Jerry pretends he doesn’t want it, hahaha

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[Uma Musume: Pretty Derby MMD] A battle for trainer ownership

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She’s being too bold.

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“Uma Musume: Pretty Derby, tomorrow will be better”

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【Qigurumi】Kigurumi horse girl was locked up by the bad guy

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